ASEAN is becoming a system for more traders to self-certify that their products are eligible for ASEAN preferential rights, thereby reducing the cost of using the ASEAN Trade Agreement on Goods and facilitating access to the system for small businesses. After several legal tests and updates, Member States will launch the new system in 2018. In 2017, the AFTA Council instructed the ATF-JCC to find a new strategy to reduce non-tariff measures in ASEAN. The ATF-JCC is now working with stakeholders to develop the guidelines. Development is an important step towards integrating trade beyond simple tariff reductions. The sectoral bodies are tasked with achieving the goal of a 10% reduction in transaction costs by 2020. In order to implement the priorities of the approach, the ASEAN Trade Facilitation Framework (ATFF) was adopted in 2016, with an even broader scope than that of the WTO Trade Facilitation Agreement. The ASEAN Joint Advisory Committee on Trade Facilitation (ATF-CCM) was established shortly thereafter to coordinate these policies between ASEAN governments and ministries. Its main objective is to ensure competitive, efficient and fluid trade in goods by implementing international trade facilitation measures, improving monitoring mechanisms, minimizing the effects of non-tariff measures, cooperating with the private sector, addressing implementation gaps and improving institutional coordination. ASEAN-1 trade agreements encourage companies of all sizes in ASEAN to trade with the entire Asia-Pacific region.

Although the depth of these agreements is different, companies operating in ASEAN can use these free trade agreements to gain better access to new export markets for their low-cost products through simplified export and import procedures. The creation of the ASEAN Free Trade Area (AFTA) and the CEPT (CEPT) in the 1990s promised great progress in integrating regional trade and the supply chain, which could lead to a significant increase in trade and investment flows in Southeast Asia. In order to implement the agreements and classify goods, ASEAN customs administrations signed the ASEAN Harmonized Customs Nomenclature (AHTN) in 2003.